SPORTS ECONOMICS

SUMMIT

TAGLINE:

The new economy of sport: Africa's moment

Location:

Ibadan, Nigeria

Event Partner:

The Ball Business

Date:

28th-29th June

Location:

Ibadan, Nigeria

Event Partner:

The Ball Business

Date:

28th-29th June

Arrival.

July 27, 2026

conference.

July 28 – 29, 2026

Venue.

Ilaji Sport Resort, Ibadan

INVESTMENT.

$200 All-Inclusive

Edition One Theme:

Sport Business in Africa: Structures, Incentives, and Realities of Building Sports Enterprises

ABOUT US

Connecting African sport to its economic future.

The Sports Economics Summit is the definitive forum for sport business. It convenes the professionals and decision-makers who move the industry to examine where value is created, where it is lost, and where it is waiting to be found.

Sport is an economy. It generates revenue, creates employment, and attracts capital. That economy is vast in potential and unfinished in structure. SES exists in that gap as the recurring space where the sports economy is interrogated, shaped, and advanced.

100

Industry professionals. One room. Two days of rigorous sport business discussion.

4

Expert panels covering the full economic spine of African sport.

4

Certified workshop tracks. Leave with a credential and frameworks you can apply immediately.

WHY ATTEND

Six reasons this summit matters.

Be in the room

100 seats. No more. The people shaping African sport business will be here — and so will you.

Learn from the best

Panels led by licensed agents, sports lawyers, club directors, investors, and executives with continental and global experience.

Earn a Certification

Complete one of four workshop tracks and leave with a Sports Economics Summit certificate of completion.

All-inclusive access

Your $200 covers everything: accommodation, breakfast and lunch both days, workshop, and certification. No hidden costs.

Build real connections

Two full days of structured and unstructured networking with professionals moving the sports economy forward.

Shape the conversation

Contribute to the Sports Economy Policy & Practice Brief

DAYS
HOURS
MIN
SEC

100

Attendees

70%

Decision Makers

10+

Global Speakers

15+

Countries

Voices driving the
SPORTS
economy

Gain insights from leading experts as they delve into the latest trends and challenges in sports economics, providing actionable takeaways for attendees.

PROGRAMME

Two days. Four panels. One workshop.

Day One

Tuesday, July 28

Registration & Welcome
Opening Address
Keynote Address
Sport Marketing, Media And Sponsorship
Networking Lunch
Representation, Law And Compliance
Networking Reception
Day Two

Wednesday, July 29

Breakfast & Welcome Back
Women’s Sport & The African Economy
Sport Technology & Investment
Networking Lunch
Certified Workshop — 4 Tracks
Choose Your Track
Certification Ceremony & Close

Certified Workshop

Choose your track. Earn your. certificate.

Four simultaneous workshop tracks run on Day Two. Each delivers practical frameworks you can apply immediately. Complete your track and receive a Sports Economics Summit Certificate of Completion.

01.

Sport Sponsorship &
Partnership Management

How to structure, pitch, and manage sponsorship deals. Practical frameworks for rights holders and brands.

02.

Fundamentals of Sports Contracts

A practical workshop introducing the structure of sports contracts, key clauses, and essential considerations for negotiating and managing agreements across the sports industry.

03.

Building a Sport Enterprise in Africa

Frameworks for structuring, funding, and scaling a sport business. Business models, investment readiness, and growth strategy.

04.

Sport Club Administration & Governance

How clubs are structured, licensed, and operated. Governance frameworks, compliance, and organisational management.

Sports Economics Summit — Certificate of Completion

Issued to every attendee who completes a workshop track · Day Two, July 29, 2026

NETWORKING

The room is the products.

100 professionals. Two days. The connections made at SES Edition One will outlast the summit itself.

Structured networking runs throughout during panels, over meals, and at the evening reception on Day One. Every moment is an opportunity to meet the person who changes your trajectory.

100

Professionals in one room

2

Full days of structured access

4

Panel Sessions

1

Evening reception — Day One

SECURE YOUR SEAT.

Registration is open. 100 seats available.

General Admission

Price: $200

What you get?

SPORTS ECONOMICS SUMMIT

FAQs

Common Questions Answered.

For all enquiries, contact the team at

Yes. Your registration covers two nights accommodation at Ilaji Hotels and Sports Resort, from arrival on July 27. Breakfast and lunch are included on both conference days. There are no hidden costs.

SES is built for professionals working in or around sport business — agents, lawyers, club administrators, marketers, investors, executives, and policymakers. If sport is your industry, this summit is for you.

 

Every attendee who completes a workshop track on Day Two receives a Sports Economics Summit Certificate of Completion. Four tracks are available — you choose one. The certificate is issued by the Sports Economics Summit.

 

A smaller, curated room produces better conversations, stronger connections, and a more valuable experience. SES Edition One is designed to be intimate and high-quality — not a mass event.

 

SES Edition One is hosted at Ilaji Hotels and Sports Resort, Akanran, Ibadan, Oyo State, Nigeria. Full travel and arrival details will be shared with all registered attendees.

 
 
 
PARTNERS & SPONSORS

THE BRANDS BACKING AFRICA'S SPORT ECONOMY.

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Interested in partnering with SES Edition One? We offer sponsorship packages designed to connect your brand with 100 of Africa’s most influential sport business professionals.

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